We do not offer any tour involving activities like performing animals, tactile interactions with infant animals, walking with predators or riding large mammals. We also do not promote any sanctuaries or camps where elephants, ostriches are made to perform.

We stand against poaching. We encourage our clients to say no to products made from endangered plants or animals, like elephant ivory, tortoise shell or rhino horns. We do not offer tours involving direct interaction with lions. Additionally, we strongly condemn canned hunting facilities where lions are shot by trophy hunters for a fee.

We typically do not promote scheduled tours with more than 14 people. We believe small group sizes are more enjoyable for the traveller, and more respectful to local communities and the environment. We encourage travellers to contribute to the local economy by generously tipping the local guide and eating at local restaurants.

We do not believe that children should ever be treated as tourist attractions. We do not support taking pictures of vulnerable orphans and posting them online. Where itineraries include a short visit to an orphanage or youth centre, we only promote them if the children are not involved in the visit, or and any gifts are given to a representative of the center.

We do not promote facilities which breed non-endangered species or capture them from the wild. We only promote accredited rescue centres or wildlife sanctuaries which provide a safe haven for endangered species with the aim to rehabilitate them. We do not promote places in which visitors can cuddle or take photos with the animals – with the exception of very few sanctuaries where human contact is required as part of the creatures’ on-going care. Our aquarium visits are limited to facilities that do not keep large marine species.